Ysc-14051-60-0c Yamaha Stern Drive Oil Cooler Assembly V6 on 2040-parts.com

Pioneer App Radio officially unveiled

Pioneer has officially unveiled the App Radio that AutoWeek told you about earlier this month. Now that it's willing to talk, Pioneer claims that the radio and audio system is "the first in-vehicle product designed to utilize the processing power, storage capacity, network connectivity and apps of the iPhone and iPod Touch as the primary source for its information and entertainment capabilities." That does sound a lot like what Mini Connected and, in a more platform-agnostic sense, Ford Sync are doing. Pioneer said it couldn't speak to the similarity of those systems, but Ted Cardenas, director of marketing for Pioneer's car-electronics division, briefed us on installation of the device and what Pioneer is doing to minimize driver distraction.

Toyota GT86: UK TV Advert

As sales of the Toyota GT86 gain momentum, Toyota are upping the marketing with a new TV advert for the GT86. Yes, the Toyota GT86 may need a bit more power. But perhaps, just like the MX-5, the joy of the GT86 is that you can explore the limits of its abilities without having to have a million horses at your disposal?

Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.