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How South America designed the Ford Ka

The Ka Concept was shown at the São Paulo auto show in Brazil in November 2013, and was revealed in production form last week. It marks the first time the Ka has reflected the broader brand homogeneity of the 'One Ford' design strategy, and continues the Ka's shift in direction from the distinctive original.The new car is the work of Ford's South American design studio in Camaçari, Brazil - its second 'One Ford' car, following the EcoSport. But while the crossover enters a new segment, the 17-year history of the Ka nameplate in Brazil gives an insight into how the demands of the local market have taken precedence over design iconicity.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Peugeot 208 Hybrid FE Concept stars at the 2013 Frankfurt Motor Show

Peugeot is showing a wide spectrum of vehicles here at Frankfurt 2013, with the amazingly efficient 208 Hybrid FE Concept supermini here sitting alongside the practical and high quality 308 family hatchback and the racy, performance-focused 308 R Concept. If the French carmaker can turn the 208 Hybrid FE’s vital statistics from pie-in-the-sky prototype to production reality (and there’s no real reason why it couldn’t) it would surely be onto a winner.