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Saab targets customers' hearts, brains and wallets in North America
Fri, 08 Jul 2011Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.
Bentley SUV to show at Beijing unchanged
Mon, 26 Mar 2012Bentley SUV to show at Beijing unchanged Despite a less than overwhelming endorsement at Geneva, Bentley are planning to take their SUV concept to the Beijing Motor Show unchanged. It does make sense for Bentley to build an SUV. But does it make sense for them to put the SUV concept from this year’s Geneva Motor Show in to production as it is?
L'argus European Design Competition 2004 announced
Mon, 05 Jul 2004French magazine L'argus de l'automobile has launched its 3rd European Design Competition , with the theme: "Imagine the convertible utility vehicle" The competition has been run since 2002, asking students at European design schools to design original utility vehicles. The 2003 competition recieved more than 350 submissions from students of Europe's best schools of art and design. This year there are two major new features: extension of the competition to design students in the new European Union countries, and greater freedom for entrants, with a theme allowing more room for creativity.