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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

New BMW M3 and M4 engine secrets laid bare

BMW's M division has lifted the veil of secrecy on the inline six-cylinder engine bound for its upcoming M3 sedan and new-to-the-range M4 coupe and convertible, revealing a potent twin-turbocharged 3.0-liter direct injection gasoline unit that produces an official 424 hp at 7,500 rpm and what officials describe as "significantly more than 369 lb-ft" of torque. The newly developed engine, known under the internal codename S55 B30, shares its 84.0 mm bore and 89.6 mm stroke with BMW's standard turbocharged 3.0-liter in-line six-cylinder direct-injection gasoline mill, the M55 used across the German car maker's lineup, endowing the aluminum block unit with an overall swept volume of 2,979 cc. This represents a sizeable 990 cc reduction on the engine BMW's M division's new unit replaces, the S65.

Geneva Motor Show 2007 - Preview

The 2007 Geneva Motor Show opens its doors with the media preview days starting March 6th. This year's show is set to be a vintage year for production models with a small cars such as the new Renault Twingo, Mazda2 and Skoda Fabia all being launched. Further up the scale, both Ford and Fiat will show replacements for key models - the third generation Mondeo and stunning new Bravo respectively.