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McLaren fires a shot across the bow of the Ferrari F70

McLaren MD Antony Sheriff has declared V12 engines a thing of the past. Just as the new McLaren F1 and Ferrari F70 are about to be revealed. Seemingly out of the blue, McLaren’s Managing Director, Antony Sherfiff, has declared V12 engines the stuff of automotive history.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Rinspeed iChange (2008): first pictures

By Ben Pulman First Official Pictures 15 December 2008 12:05 After the Rinspeed Squba – the Lotus Elise that went underwater – Frank Rinderknecht’s latest concept car seems almost tame by comparison. Called the iChange it’s a ‘1-2-3-seater’ with moveable bodywork. 'It's exciting and sporty and really different from the Squba,' Rinderknecht told CAR.