Zan Headgear Flydanna;, 100% Cotton, Breastcancer Hope on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Design Services: Ficosa International

In the hierarchy of car design the exterior of a powerful sports car is usually regarded as the highest level whilst the design of some of the smaller functional components tends to sit at the bottom. But even for companies not obviously dependant on sexy curves to help them make money, design is increasingly being recognised as a critical ingredient for commercial success. Whilst most large suppliers have grown their design capability over the last decade, few have truly embraced the potential of having a focus on Design within their corporate strategy.

New Subaru WRX teased ahead of Los Angeles Auto Show debut

New Subaru WRX teased ahead of Los Angeles Auto Show debut There’s still no guarantee that Subaru UK will import the new WRX and put it on sale in the UK, but the production version of the new WRX will be revealed at the Los Angeles Auto Show this month to whet appetites. We expect there will be strong similarities between the production version of the new WRX and the WRX Concept we saw at the New York Show earlier this year, and this first teaser image does seem to show that. The statement bonnet scoop is firmly in place – with sharp crease lines flanking it – as is Subaru’s heaxagonal grill with a butch front bumper with big air intakes and mesh inserts.