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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

New entry-level Caterham Seven to cost under £17k

The new entry-level, sub-£17k Caterham Seven If there’s one thing you know about the Caterham Seven – Caterham’s recreation of Colin Chapman’s iconic Lotus Seven – it’s that it’s not b exactly laden with fripperies and heavy technology. So when Caterham tell us that they’re soon going to launch a new, entry-level, Seven that takes the Seven “…back to its simple design roots” we do wonder how much simpler the Seven can be than it already is. But Caterham say the new Seven will be probably the most fuel efficient car they produce with a new EU-6 compliant engine providing accessible fun for ‘under £17k’.

New Lotus Esprit still on schedule

The new Lotus Esprit - on schedule for launch in 2011 or 2012 The next Elise will probably be a development of the existing car, rather than anything radical and new. But the Esprit will be an all new V8 based on the new Evora chassis. It will be longer and wider than the Evora, but will still feature a mid-mounted engine and, in all probability, come as a convertible in time.