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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

MG6 – A new MG shows at Shanghai

The new MG6 is unveiled at Shanghai - coming to the UK in 2010 SAIC bought the rights to Rover when Rover fell apart after its sale by BMW for £10. But they didn’t secure all the rights to the ‘Rover’ name, so we won’t be seeing new Rovers by name, but instead we are to get a Rover 75 based MG – the first new MG launch since the ZS and ZT in 2001. Yesterday SAIC unveiled the new MG6, a sport hatchback based on the Rowe 550 (which is itself based on a shortened wheelbase Rover 75) and its destined to come to the UK next year.

VW’s big jump in profits shows the cost for ‘Premium’ badges

Volkswagen’s profits jumped by £5.7 billion to £25.5 billion with sales numbers up by one million. But the big profits come from ‘Premium’ badges. What’s in a name?