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Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

Bentley SUV plug-in Hybrid Concept at Geneva

The Bentley SUV Concept will debut at Geneva It’s reported that the Bentley SUV Concept is heading for Geneva 2012 complete with plug-in hybrid powertrain. We reported last month that we though there was a strong possibility we could see the Bentley SUV at the Geneva Motor Show this year, although the only fly in that ointment of speculation was the imminent arrival of the Lamborghini SUV. But now we know that the Lamborghini MLC will not debut at Geneva, but wait a month to be revealed at the Beijing Motor Show at the end of April, the strong possibility that the Bentley SUV will arrive at Geneva now becomes a probability.

Tata NOT bidding for Saab – but Mahindra are

Tata may not want Saab - but Mahindra do. Despite claims that Tata have placed a bid for Saab, Ratan Tata has said they have not but confirms Mahindra has. Yesterday, in the midst of all the news coming in from Geneva, we heard rumours that Tata had placed a bid said to be worth $350 million for Saab.