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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Ferrari plans ‘Super’ LaFerrari – quicker, lighter and MUCH more expensive

Update: Ferrari has been on the phone to say they are NOT planning a ‘Super’ LaFerrari and that the story is as a result of a misunderstanding. We did wonder, when Ferrari revealed LaFerrari – complete with stupid name – if the only way to go in the future would be a LaLa Ferrari. It seems we won’t have to wait long to find out.

Nissan GT-R SpecV (2009) first pictures and video

By Ben Pulman First Official Pictures 08 January 2009 09:52 Porsche watch out! This is the new Nissan GT-R SpecV, with lighter exterior bodywork, a stripped-out interior and more grunt from the 3.8-litre twin-turbo V6 engine. It's just been unveiled in Japan, costs over £100k and Nissan says the new car is ‘targeted specifically at enthusiast drivers who desire race car-level performance in a street-legal vehicle’.