Zerostart 3500032 Engine Heater, 1000w 120v, 3/4" Npt, Cummins on 2040-parts.com

Biggest E-Type Jaguar 50th Party…In the World!

E-Type Jaguar Silverstone Parade - the biggest in the world As you can’t have failed to notice, 2011 is the 50th Anniversary of the debut of the iconic Jaguar E-Type, dubbed the most beautiful car in the world by none other than Enzo Ferrari. Jaguar has taken every opportunity available to celebrate the half century of the car that transformed them in to a world force – for a while at least – from commemorative books to rallies to Motor Show appearances to…well, just about anywhere they could get a bit of PR. But it’s not just Jaguar who are using the E-Type’s birthday as a way of garnering a bit of press coverage and boosting their event.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

New Nissan Juke explodes in to view (sort of)

This, apparently, is the new Nissan Juke We’ve already seen a number of ‘teases’ for new cars due to debut at the 2014 Geneva Motor Show next month, and this afternoon it’s the turn of Nissan to tease the 2014 Juke facelift with a completely uninformative teaser image. The Nissan Juke – revealed four year ago at the Geneva Motor Show after a preview as the Nissan Qazana Concept the year before - brought Nissan’s funky compact crossover to the public’s attention and introduced a new ‘Ugly is Appealing’ look to mainstream motoring. But four years is a long time in the car world, and many other have tried to grab a piece of the Juke’s market place, so it’s time to give it a refresh with a facelifted version heading for Geneva next month.