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McLaren launches P1 'Designing by Air' online experience

McLaren has developed a new online experience, 'Designed by Air' to tell the story of the car's design and development. Designed by Air is the first of a two-part series and gives users the chance to hear in detail how the car was created, as the car appears from raw metallic and carbon elements and is crafted by airflow. The P1 is eventually formed inside a wind tunnel, designed to emphasize the car's aerodynamic qualities.

McLaren London: Open for business

McLaren London - open for business Almost exactly a year on from McLaren’s announcement that the UK will have three McLaren dealers – London, Birmingham and Manchester – the first of those dealers, McLaren London, opened for business yesterday. Operated by Jardine Motors (who may be more familiar as Lancaster), Mclaren London is the ground floor face of One Hyde Park, the mega-bucks apartment block you may best know as the building where £1 billion of apartments have been sold – but no one has moved in. Ron Dennis is probably banking on some of the owners of those apartments – including a Ukrainian Oligarch said to have paid £136 million for his apartment – popping downstairs to take a look at what McLaren has on offer – and bringing along a friend or three.

Ford, Ken Block launch Gymkhana World Tour

Ford Motor Co. is partnering with Ken Block to make the 2011 Gymkhana World Tour a live-audience motorsport event. Block will showcase the Ford Fiesta during the tour with stops in Austria, Australia and the United States.