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MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.
BMW 1 Series dead in US after 2013
Fri, 18 Oct 2013With its successor set to bow at the Detroit Auto Show in a couple of months' time, word's come down from BMW that 2013 will indeed be the end of the line for the BMW 1 Series — at least in the US. It will remain available elsewhere in the world as a three-door and five-door hatch. The coupe and convertible, meanwhile, are being replaced by the 2 Series, in convention with BMW's new naming scheme.
Autoweek's Best of the Best/Truck finalists for 2014
Thu, 31 Oct 2013Every year, hundreds of new cars and trucks pass through our fleet for evaluation, and we're always on the lookout for those dazzling few deserving more careful scrutiny for our top honors: The Autoweek Best of the Best. We strive to do our judging under the radar with as little manufacturer knowledge as possible. We test for the Best of the Best by checking drivetrain, ride quality, handling, exterior styling and the like.