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Nissan's senior manager color and design strategy Francois Farion on the importance of objects in keeping focus [w/Video]
Thu, 05 Sep 2013Nissan's Francois Farion, senior manager, color and design strategy, features in a new video giving an insight into how important objects are to designers when communicating, defining and maintaining their design intentions. A lot of time and energy goes into designing a car and so, Farion says, it's vital that designers keep their focus throughout the process. He believes objects are the key to creating coherent designs.
Kia's Forte Super Bowl ad features violent android lady
Fri, 01 Feb 2013There's no Jimmy Cliff or Flaming Lips in Kia's Super Bowl ad for the new Forte, but we can't help thinking they're the second company this week to miss out on co-opting seminal New Jersey punk outfit the Misfits' “We Are 138.” While attaching the song to the unveiling of Ferrari's new F138 was a no-brainer from a numerically synergistic standpoint, the track's poppy brutality and ominous query, “Is it time to be an android, not a man?” dovetails perfectly with the rise-of-the-sexy-machines theme of the Kia clip. Clearly, the android in this spot -- portrayed by former Miss USA Alyssa Campanella -- has the upper hand over the poor schnook oiling up the new Forte with his greasy mitts. We can't help thinking the whole ad would've been better if the Misfits' original pint-size vocal dynamo Glenn Danzig had been involved somehow.
Aston Martin Cygnet – what’s going on?
Wed, 17 Mar 2010The Aston Martin Cygnet - fresh from Aston's website Aston Martin first rolled the Aston Martin Cygnet in to view back in June last year. It seemed as if they were trying to judge just what flack they would get for considering producing an Aston-ised Toyota Aygo. Would the world throw its hands up in horror, or would they understand the rationale behind the move?