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Jaguar Land Rover reveal more on the new Ingenium Engine range

Jaguar Land Rover reveal more on the new Ingenium Engine range Much has changed at Jaguar Land Rover in the last few years, with Land Rover’s model range undergoing a dramatic transformation with the Evoque, Range Rover and Range Rover Sport (and the new Discovery family on it way with the Discovery Sport) boosting sales and appeal. And the same is happening at Jaguar with the XF and XJ offering real competition to the German premium brands, the F-Type carving out a hugely appealing niche of its own and the new Jaguar XE on its way to take on the BMW 3-Series and Mercedes C-Class. But the missing piece of the puzzle is the introduction of a new range of engines developed and built by JLR to replace the still able, but bought-in, engines JLR currently use.

Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.

Jaguar/Land Rover Virtual Reality Center

Jaguar Land Rover has opened a new 'Virtual Reality Center' at the Design and Engineering Center in Gaydon, UK. The 'state-of-the-art' design facility draws on advanced audio visual technologies with the projection power of the world's highest resolution projectors to significantly speed up product development cycles following an investment of £2 million. The new Virtual Reality Center allows engineers and designers to see and interact with life-size, three-dimensional models of vehicles and components, reducing the need for physical prototypes.