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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

GM, SAIC to develop electric cars in China

General Motors will work with its joint-venture partner, Chinese carmaker SAIC Motor Corp., to develop parts and vehicle platforms for electric cars, the companies said on Tuesday. The automakers will use their existing joint venture in Shanghai, the Pan Asia Technical Automotive Center, as the home base to develop the electric car--aimed primarily at the Chinese market. GM says it plans to use the platform, components and technology from the project to build electric cars around the world for various markets.

Extreme sports safety kit to inspire Volvo technologies

SWEDISH car maker Volvo is aiming to develop new safety technologies based on processes used to make extreme sports safety gear. The firm has announced a partnership with POC, another Swedish company, which designs lightweight, strong and high-tech safety equipment for climbers, snowboarders, mountain bikers and other extreme sports fanatics. The initial focus will be on the relationship between cars and cyclists, with the specific aim of developing a one-way method of communicating that the driver has seen the cyclist.