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Audi launches showrooms without cars in London

Audi has opened its first digital showroom in London – Audi City – a fully digital showroom for Audi’s entire range near Piccadilly Circus. It’s something of a dilemma for car makers; how to sell their cars in a world that now revolves around the internet and digital access? Traditional car showrooms seem very last century, but choosing a car from a screen at home is still something many are reluctant to do.

UK car production slumps, state help sought

By Digby Fullam Motor Industry 21 November 2008 14:30 The full effect of the downturn in the global economy is being felt by the UK motor industry, new figures out today reveal. Car production at British factories fell by 29.5% from October 2007's figure.  That makes it the worst October production figures since 1991 which, if you’ll cast your mind back, was the last recession. The Society of Motor Manufacturers and Traders blamed the slump on 'a rapid reduction in demand for motor vehicles.' It’s not just us Brits that aren’t buying cars, either.

Rock Legend Swaps Microphone For Classic Racing Mini

NOT content with belting out hard rock tunes, AC/DC front man Brian Johnson will son be charging around Croft racing circuit at the wheel of a classic Mini. The rock great is scheduled to compete at Croft’s Nostalgia Weekend (2-3 August), which the circuit is describing as an irresistible blend of fast cars, wheel-to-wheel racing, vintage music and dress. Johnson will take to the circuit in the Historic Touring Cars class behind the wheel of a 1964 Mini Cooper that he purchased late last year after driving it in his television series ‘Cars That Rock With Brian Johnson’.