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Porsche hits out on CO2

By Phil McNamara Motoring Issues 22 June 2007 10:30 Porsche's next Cayenne and Panamera saloon will get petrol-electric hybrid engines, CAR Online can confirm, as the firm strives to reduce CO2 emissions. The sports car maker has gone on the attack, with tough new European Union guidelines on carbon emissions looming. Brussels has already announced it would like the average new car's emissions to total 130g/km of CO2 by 2012, and is now haggling with the industry about implementing the target.

Ferrari debuts 7-year free-maintenance plan

Need another reason to buy a Ferrari, if you have the means? The Prancing Horse is now offering a free, seven-year scheduled-maintenance program for those who put a 2012 California, 458 Italia or FF in their driveway. Ferrari announced the program this week for North America, and it will roll out in global markets over the next few months.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.