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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Ram brand created, Gilles to lead Dodge cars and Fong leaves in Chrysler shakeup

Chrysler Group has created a new brand called Ram for its trucks and named its top designer, Ralph Gilles, as CEO of Dodge cars. The new structure overhauls a setup announced in June as the automaker emerged from bankruptcy in an alliance with Fiat S.p.A. Michael Accavitti, who had led the Dodge brand, has "resigned to pursue other interests," the company said in a statement.

Hyundai increasing European production to 500,000 a year

Hyundai are upping production in Europe to 500,000 per annum There’s an awful lot of sense in car makers designing and building cars for the markets they serve locally, and it’s a route Hyundai has followed in Europe, where the majority of their sales are of European built models, not imports. With Hyundai sales still growing despite the European car market meltdown, Hyundai are increasing capacity in Europe to keep up with demand with further investment in their plant in Ízmit, Turkey. Originally, the Ízmit plant produced just 60,000 cars a year, but in 2007 that was increased to 125,000 and now it is being increased to 200,000 so the new i10 can be built there as well as the latest i20.