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Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

60 years of Unimog spawns off-roader concept

Mercedes-Benz is paying tribute to 60 years of Unimog trucks with a mean, green off-roader concept that the company claims stands for future versatility in vehicle design. In a nod to the first Mercedes Unimog--built in 1951 and reinstated with the 2010 product range--the team of Mercedes and Daimler designers gave the 2011 design concept an open cab. They injected the U 5000's off-road capabilities into the equation as well, drawing on the truck's historic design strengths.

IFR Aspid strikes Spanish gold

By Tom Richards Motor Industry 08 August 2008 13:32 More than 100 potential IFR Aspid customers have signed up for a two-day test drive following the new two-seater sports car's unveiling at the London motor show last month. Now the Spanish manufacturer is seeking to create an international dealer network.The Aspid has been in secret development for five years, with IFR working hard on making it relevant to the needs to the 21st century. Although there are no definite CO2 figures, a kerbweight of 700kg means the Aspid should be capable 56.4mpg, they say. The chassis and suspension are aluminium, while the bodywork is carbonfibre and the brakes are made from stainless steel. Definitely.