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First Sight: Divine DS concept

To mark 100 days since the announcement that DS was to become a brand of its own, separate from Citroën, it has created the Divine DS concept – a self-styled manifesto for the new marque. We traveled to Citroën's DS' design center on the southern outskirts of Paris to be amongst the first to see this statement of intent and speak to the people behind its creation. "This concept car is the very essence of what DS is and what it will be," declares Yves Bonnefont, the CEO of the DS brand.

News watch March 2011: today's auto industry news

Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hour Thursday 31 March 2011• US President Barack Obama has strated all US government cars and trucks purchased from 2015 must be alternative-fuel vehicles (Automotive News)• Nissan CEO Carlos Ghosn has denied a report in Japan's Nikkei newspaper that he is leaning towards a formal merger of Nissan and Renault (Reuters)• Fiat CEO Sergio Marchionne says that Chrysler's share IPO may now take place in 2012, depending on financial progress this year (Bloomberg)Wednesday 30 March 2011• Tesla CEO Elon Musk has called a report that the EV carmaker is a takeover target 'bad analysis' and remains confident the firm will stay independent (Bloomberg)• The BBC denies that it rigged a December 2008 Top Gear TV test of the Tesla Roadster, in response to being sued by the EV carmaker (BBC News)• First Group, the UK's largest public transport operator, has announced a £160m investment in new buses, ordering 955 new buses from UK manufacturers Wrightbus and Dennis over the next two years (BBC News)• Japanese production woes look set to continue into April. Toyota expects the majority of Toyota and Lexus production on 14 April (Automotive News)• Saab production has re-started again, following a half yesterday afternoon.

Ford site weighs F-150 against rivals

Ford has launched a comparison Web site for the F-150 pickup that illustrates how its truck stacks up against the competition--packed with video footage, testimonials and data. On the site, you can choose to dive into "torture test" footage of the F-150, or you can opt to complete the head-to-head pickup comparison test to find the F-150 engine that best suits your needs, and how it compares with rival trucks. First, visitors are prompted to select whether the engine will be used for work or play, how much weight it will be required to haul (up to 2,860 pounds) and how many pounds it will need to tow (up to 11,300).