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Nissan Ellure concept (2010) unveiled

The Nissan Ellure has today made its world debut at the 2010 LA auto show. Nissan's senior vice president and chief creative officer, Shiro Nakamura states that 'it's not intended as a preview of any upcoming production model' and that 'the Ellure confirms Nissan’s intention to be a strong player in the sedan segment for many years to come' An interesting u-turn, as Nissan has steadfastly pioneered niche markets over the last decade, whilst turning their back on the traditional sectors. Well, the drivetrain's worth a mention: the Ellure boasts a supercharged 2.5-litre four-cylinder with Intelligent Dual Clutch Control (one motor/two clutch design with lithium-ion battery) and 25 kW electric motor.

Nissan holds the sticker price steady on its 2012 Versa hatchback

Nissan said on Monday that the sticker price for the base version of the 2012 Versa hatchback will be the same as that of the 2011 model--$15,140, including shipping charges. The 2012 Versa S hatchback comes standard with a six-speed manual transmission. A four-speed automatic adds $1,000 to the sticker.

Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.