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Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.

McLaren MP4-12C named

The McLaren P11 has now been named - it will be the McLaren MP4-12C Update 9/9/09: McLaren has now released full details and pictures of the McLaren MP4-12C Update 10/0/09: Ron Dennis talks about the MP4-12c and McLaren Automotive’s future plans. But of course it’s about McLaren history, and more than a passing nod to its F1 heritage. The McLaren F1 cars are all dubbed MP4, but I think we’d prefer to have seen something like McLaren F2.

Lamborghini turns Black Cab for a day

HAVE YOU ever seen a Lamborghini taxi? Probably not, but for one day only the brains behind the new Pure Rally initiative turned a Gallardo supercar into a London Black Cab. Londoners and tourists alike were able to hail the 201mph 'Lambo Cab' on Wednesday April 23, as part of a publicity drive to promote a new, more affordable kind of pan-European car rally adventure.