Yamaha Superjet Sj Waverunner Gp Xl Vx Vxr Raider Lx Sho Blaster Vest Lanyard on 2040-parts.com

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Six questions for the creator of Gran Turismo

When you are granted an audience with Kazunori Yamauchi, godfather of Gran Turismo, you take it. We spoke with his excellency in a suite overlooking downtown Los Angeles, where traffic on the twisted freeways below looked nothing at all like the thrilling tracks of that iconic game. AW: When did you make the first Gran Turismo?

Audi planning their own version of the electric VW e-Up

Perhaps the most promising EVs from Audi so far have been the A2 EV (pictured above) and the A1 range extender with a small Wankel engine in the boot to charge the battery. But even they were dropped from Audi’s production plans last year. But now it seems Audi are back in the production EV game with plans to produce an Audi e-tron using the underpinnings of the electric VW e-Up, but with Audi styling and an upmarket Audi interior and high-end Infotainment.